The Mountain of Media

Hittites and the Mountain of Media
The mountain of media is currently occupied almost entirely by evil forces. Because we have never recognized the value of taking media outlets for the kingdom, they have become major tools of the enemy that we must rend out of his hands. He has lived almost unopposed on this mountain, and he has taken full advantage of its influence. Quoted by Pastor Johnny Enlow, Author of the Seven Mountain Prophecy.
My Dear Brothers and Sisters, as we plan to join forces with Bishop Milton Herring and the ATKOG Ministries, to mobilize the army of God, my prayer is that this will be a tool of information, enlightenment and inspiration to skillfully approach the mountain of media with one spirit, one mind, and one purpose.
As we advance forcefully into the many cities across this country and nations abroad, this information will be a source to equip us for every good work.
A Blessing
May the Divine Master show you his special favor; may he teach you His ways; may he fill you with the joy of your vocation; may He live in you in the fullness of His power. 

1. Why develop a Media Strategic plan
   Ministries should develop a media strategic plan for the same reason that they should develop a business plan. It is the guiding document for the ministries’ short and long-term approach toward using media for its ministry needs, and to determine how media can meet its customers’ needs. Without a strategic plan, it becomes too easy to get caught up in the latest technology trend. Limited resources constrain the implementation of every media tool that appears. While individuals may be able to follow the trends, ministries should develop their brand and presence on viable platforms. 

What elements should be in the strategic plan?
A basic ministry strategic plan should contain the following:

• Ministry background – provides the reader with context and understanding of the ministry’s history, its mission and values, and organizational structure.
• Methodology – a brief section should be reserved for describing the methodology the ministry took to develop the plan. Were stakeholders involved? Who managed the project? How were decisions made?
• Purpose and Goal of Media – Similar to the ministry’s mission, vision, and values, the strategic plan should include a clear and concise set of goals and outcomes desired.
• Prioritized list of media initiatives – This section deserves its own post. Until then, the list of social media initiatives is simply a set of subprojects that the ministry wishes to roll out. For example, an initiative can develop a presence on Facebook to connect with potential members. From that list, the social media planning steering committee should prioritize and rank the list in order of importance. Prioritizing the list ensures that resources are dedicated to the highest value items.
• Actionable implementation plan – Each initiative should have a high-level implementation plan, including a brief description what is the initiative, timeframe for rolling out, resources required, and dependencies.
• Performance metrics – To ensure that the initiatives are providing value to the ministry and its members, a set of measurable performance metrics should be developed, agreed-upon, and tracked. For example, a measurable metric can be the number of recruitments referred by the Facebook page. A product company may wish to track traffic referred by Twitter leading to a sales conversion.
• Roles and responsibilities – The stakeholders and project team should have their roles and responsibilities clearly defined to ensure that everyone knows their purpose in the project.
• Note: A social media strategic plan is no different than any other strategic plan, whether it be an organizational strategic plan, IT strategic plan, etc. 

Find more in the 7 mountain Manual..

Prayers for Media

Prayer for the Means of Social Communication

This first prayer tersely sums up the entire theology of communication, inviting us to model all our communication on the Trinitarian communion of love revealed by Jesus.

Father God, to communicate your love to men and women, you sent your only Son Jesus Christ into the world and made Him our Master–the Way, Truth, and Life of humanity. Grant that the media of social communication–press, film, radio, television, records, internet and all forms of digital communication, that they may always be used for your glory and the good of all. Raise up vocations for this multimedia, and inspire all people of good will to contribute with prayer, action, and offerings, so that through these means the church may preach the Gospel to all people, Amen.

Prayer for Electronic and Digital Media

This prayer praises God for the gift of the media while praying at the same time to be worthy of the responsibility of using them for uplifting society.
​
We praise you, Jesus Master, for having enlightened the human mind to discover the audiovisual, electronic, and digital media: film, radio, television, and the worldwide web. Their mission is an apostolate: for the education, and the material and spiritual uplifting of all persons and society.
You created everything for us, as we are for Christ. May these inventions, too, sing your glory as Creator and Savior.
Lead us not into temptation, Lord, but deliver us from the danger of misusing the gifts you have given us with such wisdom and love.
Lead those responsible for these media to work with charity and respect for human dignity. May they always sow the seed of good wheat and keep watch so that the enemy may never sow weeds. Enlighten all listeners and viewers to seek the fonts of living water and to abhor the stagnant wells.
To atone for those who misuse these media, we offer up prayers on their behalf to you daily. We promise always to use electronic and digital media for our sanctification and for the preaching of the Gospel.

Jesus, Master, through the intercession of the saints grant that through these media the world may come to know you as the Way and Truth and the Life of humanity. Amen